Ten Reasons To Start A Baby And Toddler Franchise with Us!

Starting a new business can be scary, lonely and it can be daunting. And that’s why so many many people looking to launch a business delivering classes for babies and children join a franchise just like ours here at ARTventurers, where we deliver award-winning art classes for babies, toddlers and children. Here’s ten great reasons why starting a baby and toddler business with the ARTventurers franchise team could be your best move in 2019, from our founder and MD Fiona who was named Woman Franchisor of the Year 2018 and who is a Forbes senior contributor, writing for Forbes about issues relating to franchising and her own franchise journey :

  1. It’s flexible and family-friendly.

We know that the majority of our franchisees join us as parents, looking to build a business around family life. As a mum of two myself, I started the business in order to make sure I could do the school runs every day and work around my own two ARTventurers in the school holidays (you can read my own story here ). Our franchise model is flexible – we support our franchisees to build a business that suits THEM, not the other way round!It’s rewarding

2. You have the opportunity to develop a number of different income streams

Being an art-based business brings unrivalled opportunities to develop different income streams for our franchisees. And that means more earning potential from your business!

3. You can be up and running and earning money from your business quickly

One of the most important things when you’re starting any business is to start earning some money from it as soon as possible. Joining a baby and toddler franchise with ARTventurers, all of the hard work has been done for you. We train you how to run your business, we set up your website presence and online booking systems, make sure all of the policies and procedures are in place, provide kit and equipment, sort your marketing materials, plan your sessions…….so you can get to grips quickly with running your business, welcome your first customers through the door and start to grow!

4. You’re joining a multi award winning brand

ARTventurers has won a number of significant industry awards over the years, including Best Baby/Toddler Development Activity 2017, Best Preschool Activity 2017 and Best Preschool Activity 2018 in the Whats On 4 Little Ones Awards in 2017 and 2018. We’re also fully accredited members of the Children’s Activities Association. That all helps to give our parent customers peace of mind.

5. You’re also joining a multi award winning franchise team

As well as winning lots of awards for our classes, we’ve also won awards for our franchise package. We were named Most Supportive Franchisor and Overall Top Franchise 2017 in the Working Mums Top Franchise Awards and I was named personally as Woman Franchisor of the Year 2018 in the EWIF Awards. We have quite a “different” approach to franchising at ARTventurers which works well for us and the team (see below!) and I think that’s why we’ve been recognised with so many awards!

6. Our franchise package is straightforward and transparent

When we developed the franchise package I wanted it to be as straightforward as possible. So we operate on a fixed monthly fee basis (no percentages of turnover here!) and there are no other sneaky charges. It keeps it simple for us and our franchisees.

7. Our franchise opportunity values our franchisees individuality and creativity

We’re a creative business – all about inspiring our little artists creativity through art and play. So when I franchised the business, this was a challenge as franchises by their usual nature are very prescriptive and rigid. But we’ve found a way that suits us and which enables our franchisees to bring some of their own creative ideas into the sessions – we have a very collaborative approach to working and sharing ideas. I think that’s one of the reasons why we have such a high franchisee retention rate.

8. You have support and advice available throughout your business journey

I always say that buying a franchise is no guarantee of business success. But your chances of long term success are much higher with an experienced team behind you to give you advice and support every step of the way. We’ve been working in this industry for many years now – we’ve made all of the expensive and time consuming mistakes! We give our franchisees support and guidance at every stage of their business journey with us.

9. You’re joining a fabulous and supportive family of franchisees

You honestly can’t put a value on having a team around you who are all working towards the same goals – people to share advice with, swap ideas, laugh (and sometimes cry!) with! I might be biased, but our ARTventurers team are the best!

10. It’s fun

You might be having the worst day in the world, but as soon as the class or party starts and you’re surrounded by a gang of crazy toddlers, you can’t fail to smile! We’re lucky to have a role which allows us to share so many special moments with the children and their grown ups who attend our classes, events and parties each week and to be a real part of their childhood as well as aiding their learning and development through art and play!

If you’d like to find out more about joining the ARTventurers Team and launching your own baby and toddler franchise business in your local area then click HERE to download a copy of our free franchise information pack!

Award-winning art and creative play classes for babies, toddlers and children!

Last October we were so excited when ARTventurers classes for babies and toddlers again were named as a winner in the Whats On 4 Kids awards! And this year we’re nominated again in not one, not two but THREE categories!

The What’s On awards are the industry awards for childrens activity providers across the UK and are voted for by the parents who come along to the classes – so a massive THANK YOU to everyone who voted for ARTventurers to bring home the award for Best Preschool Activity 2018!

classes for babies and toddlers

In 2017 we won two awards (Best Baby/Toddler Activity and Best Preschool Activity for under 25 franchisees) which was AMAZING news! 2018 saw us placed in a much bigger category with some big brands so to be named Best Preschool Activity 2018 was an brilliant achievement – the smiles on our faces show just how over the moon we really were!

We also were awarded Highly Commended for Best Baby/Toddler Activity and Best Party Entertainment 2018! And lovely Cheryl of ARTventurers Inverclyde and North Ayrshire  narrowly missed out on an award herself, making it to the final five for Most Outstanding Activity Leader for Under 5s (Scotland and N Ireland)

This October we’re heading back down to London for the 2019 awards where we’re thrilled to be shortlisted for Most Loved Baby Activity, Most Loved Academic/Creative Activity and Most Loved Party Entertainment. And with three of our franchise branches also individually nominated, whatever the outcome we’ll certainly be celebrating all of the team’s achievements that night!

Awards like this really are testament to the hard work, passion and enthusiasm of all of our ARTventurers team who bring our colourful, creative art classes for babies and children to life. Visit our Find A Class page to find out where your nearest ARTventurers branch is to join in the ARTventurers fun. And if there’s not a branch near you? Why not download a copy of our free franchise information pack to find out more about joining our award winning franchise team and launch your own ARTventurers business in your own local area!

Can you really franchise a Creative Business?

Franchise opportunities for mums

ARTventurers is a creative business – we run art classes for babies, toddlers and children, what could be more creative than that?! But can a creative business really be franchised without losing the creative heart of the business?

The International Franchise Association offers the following definition of a franchise :

Franchising is a method for expanding a business and distributing goods and services through a licensing relationship. In franchising, franchisors not only specify the products and services that will be offered by the franchisees (a person or company who is granted the license to do business under the trademark and trade name by the franchisor), but also provide them with an operating system, brand and support.

Franchising, by its nature, therefore generally discourages innovation and creativity on the part of franchisees. Franchisees are required by their franchisors to follow very specific policies and procedures on exactly what they will sell, how they will make or deliver it, where they can and cannot trade and how they carry out their marketing. The strict adherence to brand guidelines will be one of the major keys to the success of the franchise brand – I have previously written about the importance to both franchisor and franchisee of brand consistency in marketing messages and beyond.

However, for a business like ARTventurers which has creativity at its core and therefore attracts creative individuals to it as potential franchisees, there’s a real challenge if the business is to expand through franchising.  Is it even possible to franchise a creative business given the structured and often rigid nature of a franchise relationship?

It might be unsurprising for you to read that I firmly believe the answer is yes – it is possible to franchise a creative business successfully. However there are unique challenges that need to be addressed to ensure that the creative heart of the business isn’t extinguished as it grows, whilst also ensuring that the franchisees remain on brand and the core identity isn’t lost.

As with any franchise recruitment, getting the right people on board in the first place as franchisees is fundamental. Creative minded people often are deterred from exploring franchise opportunities in the first place, fearing that they won’t have enough flexibility to stretch their creative muscles. However, creative individuals can make fantastic franchisees – not only do they have the inherent passion about what they do to communicate to and enthuse their customers and build a successful business, they’re also able to think outside of the box when it comes to marketing and promotion too, helping them to stay ahead of the rest and stand out among the crowd. On the flip side though, it’s vital to ensure that franchisees from the very outset understand the importance of and respect the wider brand identity and message, being clear that any creative flexibility on their part must remain within strict parameters. It’s important to select franchisees who ultimately share the core values of the franchise brand so that everyone is working towards the same common goal.

As a franchisor, having a franchise network that is buzzing with creative ideas and energy can be your biggest asset and one to be ignored at your peril. I believe the key to successfully franchising a creative business is empowering franchisees with the opportunities to be involved in the creative development aspect of the business, encouraging them to innovate and share ideas. Within my own business, we make sure that our franchisees have fully mastered the basics first with our support and training, and of course it goes without saying that there are certain aspects of the brand, product and service which must never be tampered with. Consistency in brand marketing and messages remains vital. However giving franchisees the opportunity to put their own creative stamp onto certain aspects of their business not only satisfies their creative flair and needs, but also means that they continue to be passionate and enthused about what they do and feel valued as part of the wider business therefore producing excellent franchisee retention rates. And harnessing a franchisee’s creativity and taking a collaborative team approach to business development with their input and ideas means that the brand is constantly moving forward, innovating and evolving rather than plodding along – essential as a company in an increasingly crowded marketplace.

Communication is also a necessary foundation to successfully franchising a creative business. Making sure that there is an open and honest relationship between franchisee and franchisor results in franchisees having the confidence and feeling supported to implement creative ideas of their own in a transparent fashion. Encouraging creativity with a high degree of transparency is vital because that is what allows the organization as a whole to see what is working and what is not, identify where franchisees may be going “off piste” and need to be steered back in and other compliance issues, and provides the brand with valuable insights into customer responses.

Of course this approach to franchising won’t work for every brand, and I can imagine that some elements of this article may strike fear into the heart of some franchisors! The key must be communication and clear guidelines with a real ethos of teamwork within the franchise network. Staying consistent with the core components of your brand doesn’t mean that you can’t keep the creative heart of your business alive – with the right framework in place I firmly believe it is possible to franchise a creative business in a way that benefits both franchisor and franchisee, producing an extremely exciting opportunity for both parties.

 

A version of this article written by ARTventurers founder and MD Fiona Simpson first appeared on Forbes.com in October 2018. You can read it here
Fiona is a Forbes contributor and regularly writes for Forbes on issues relating to franchising. You can read other articles written by Fiona here

 

Women In Franchising!

ARTventurers is a proud member of EWIF – Encouraging Women into Franchising – and our founder and MD Fiona was named Woman Franchisor of the Year 2018 in the EWIF Franchising Awards 2018

In the past decade, there has been a significant increase in the number of women business owners generally – in the USA  more than 11.6 million firms are owned by women, and female-owned businesses now account for 39% of all privately held firms. (Statistics from the American Express OPEN Report “The State of Women-Owned Businesses 2017”).

And franchise experts report a rising trend in women entering the world of franchising.  In the UK women now account for nearly 25% of franchisees and  the International Franchise Association is seeing a similar shift. Women owned 27 percent of franchise locations in 2017, it says, compared with 20.5 percent in 2007 – and that doesn’t include another 17% of the population where men and women operate franchises together as partners. Between 2011 and 2017, female franchise ownership jumped by 83 percent, while male ownership only increased 13 percent, according to FranNet, the US based franchise consultancy.

So what is it about the world of franchising that holds such an appeal to a skyrocketing number of female business owners?

One common held belief is that many women are attracted to franchise opportunities in part due to skill sets and personality traits. Female business owners tend often to be more financially cautious and therefore the lesser element of financial risk often associated with buying into a franchise of an already well established brand may have significant appeal over starting up a business from scratch.

Women generally have strong communication skills, are good networkers and take a collaborative approach to working. These are traits which not only make them excellent franchisees with the key skills to engage their target market and grow their businesses, but which also mean that women are likely to be drawn to the idea of joining an established franchise network and working as part of a team, being in business for themselves but not by themselves.

In addition, an increasing number of women are seeking flexible careers outside of the traditional nine to five role. Franchising is seen as a route to building a flexible business around family life or other caring commitments, with the support of the franchisor and management team.  The speed at which a franchisee is able to be up and running with the new business as it is a tried and tested business model is also therefore an appealing factor.

The growth in the number of female franchisees is also likely to be attributable to the wider variety of business sectors entering the franchise world, particularly those which tend to attract women. I previously wrote for Forbes about the franchising boom in the children’s activity industry – an industry which certainly does currently attract more female than male franchisees. Similarly domestic and caring based businesses are taking up an increasing share of the franchise market and are also historically more likely to attract female franchisees. In addition, it is considered to be the case that women may often choose a business based on their own interests or it’s “purpose” rather than simply on financial prospects alone – and again there are an increasing number of franchises available covering areas such as art, food and drink, tutoring and sports.  Many female franchisees will report that the reason they first investigated their particular franchise opportunity was because they were attracted by the product or service.

One other factor must be the emergence of networks and schemes specifically set up to encourage women into franchising such as EWIF, the IFA’s Women’s Franchise Network, and the British Franchise Association’s Women into Franchising initiative. Networks and initiatives such as this have not only raised awareness of franchising amongst women generally, but have resulted in a trend towards more franchisors specifically targeting women in their franchise marketing.

Whatever the aims and ambitions for her venture a female entrepreneur may have, it is clear that very nature of franchising really can lend itself to the way in which many women want to set up and run a business  – with a network of fellow franchisees and support from the franchisor. With this female focused trend only set to continue, it will be interesting to see how franchisors will not only adapt their franchise marketing methods, but also if many will also take steps to adapt their franchise models and processes to attract more women into their businesses,

A version of this article was first published on Forbes.com in September 2018
Fiona, the founder and MD of ARTventurers is a Forbes Contributor and regularly writes on issues surrounding franchising.
You can read more of Fiona’s articles here